Fractional Growth Leadership for Startups with Early PMF Validation
I help founders understand how their growth engine works, starting with who considers the product a must-have and where new users struggle to experience its value.
Who I Work Best With
I look for a product already in market and early evidence that some customers consider it a must-have. A strong PMF survey score is encouraging, but I don't treat it as proof on its own. I also want to see whether those customers keep coming back, and which segments or use cases show the strongest retention.
Stage
Typically seed to Series A, with a small, founder-led team and early PMF validation.
Business Model
Consumer, prosumer, or high-velocity self-service B2B products with relatively little friction to getting started.
Growth Challenge
You've found customer value, but too few new users reach it, or the pieces of your growth engine aren't reinforcing each other yet.
How I Can Help
I start by comparing what customers say with what they actually do. Who was included in the PMF survey? Does the retention cohort start at signup or after a meaningful activation experience? Which users keep returning? Those answers help us decide what to improve before scaling acquisition.
Fractional Growth Leadership
I start with a working model of the growth engine and keep updating it as customer conversations and data challenge my assumptions. Then I work with the team on the constraints that matter most, often starting with activation.
Growth Deep Dives & Workshops
A focused deep dive to understand what's working, followed by a team alignment session to agree on the biggest growth constraints and what to test. It also helps both sides decide whether a longer fractional role makes sense.
My goal is to help the team build a habit of learning from experiments, not just add more items to a to-do list. The process should keep working after I step away.
For a focused, one-off question, you can also book a 1:1 session through Intro.
Is This the Right Stage for Us to Work Together?
Tell me about your product, the customer value you've validated, and the growth challenge you're trying to solve.
Get in Touch