Helping Unlock Your Customer Growth
Since publishing Hacking Growth in 2017, companies around the world have used the book as a guide for implementing the high-velocity test/learn process that has propelled breakout growth success at companies such as Facebook, Airbnb, and Dropbox. Hacking Growth has been translated into 16 languages and remains a best seller in the USA and around the world (in China alone, over 100,000 copies were sold through 2019).
Despite all of this success, I continue to hear frustrations from CEOs, marketers, and product managers who struggle to achieve their desired results. While no other book has been as comprehensive in covering the how-tos of growth, organizational challenges and a skills gap remain as the primary blockers to success.
Overcoming Organizational Challenges to Growth
In early-stage startups it is easy to keep the team on the same page. But as companies scale, we generally see functional silos emerge. These silos cause significant breakdowns in a cross-functional alignment, which is a critical component of growth success.
Over the last few years, I have been able to refine an ideal approach to realign the full company around growth and ignite a high velocity testing program.
Learn more about my Breakout Growth Workshop
Bridging the Skills Gap for Effective Growth Execution
The other major challenge that I’ve seen in companies is a lack of the fundamental skills needed to execute a high-velocity testing program. While team members may understand the theory of growth execution, most lack cross-disciplined skills and experience in data, product and marketing needed to effectively execute a test/learn growth process.
To overcome this challenge, I’ve partnered with a former data scientist from Facebook, Oleg Yakubenkov, to create the first simulator for effectively learning growth. The simulator can be accessed at GoPractice.io and has a strong emphasis on data. Your team will learn how to run the right queries in a live instance of Amplitude to identify key opportunities. They will then learn how to design and analyze experiments to unlock sustainable growth. This is an intensive 12-week program that includes weekly coaching sessions with Oleg and me.
Learn more about the GoPractice growth simulator
ABOUT SEAN ELLIS
Sean Ellis is the author of Hacking Growth (a Random House international bestseller), host of the Breakout Growth Podcast, and teaches growth at leading business schools such as Harvard, UC Berkeley Haas, GKGSB (Beijing), INSEAD (France), Imperial College (London) and through the GoPractice Immersive Simulator Program.
Sean is credited with coining the term growth hacking, introducing the ICE Prioritization Framework, and developing the widely popular Product/Market Fit test. These are all part of the toolkit he used to help launch and grow several well-known startups including Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars and accelerate growth at established companies such as Microsoft, eBay and Intuit. Sean's work has been featured in The Wall Street Journal, WIRED, Fast Company, Forbes, The Sidney Morning Harland and on the MSNBC television network.