20+ Years
Growing Iconic Startups
Fractional Growth Leadership for Startups with Early Product-Market Fit Validation
Your product is in market, and you've found early evidence that some customers consider it a must-have. The next step is understanding who those customers are, when they experience that value, and how to reach more people like them.
I work with founders of early-stage consumer, prosumer, and self-service B2B startups. Together we look at how people discover the product, reach its value, keep using it, and bring in others.
Co-author of Hacking Growth | Early growth leader at Dropbox, LogMeIn, and Eventbrite
Building a Growth Engine, Not Just Running Campaigns
I don't see growth as just marketing. The product promise, first experience of value, retention, and referrals all affect each other. That's how I approach fractional growth roles, workshops, and speaking.
Fractional Growth Leadership
Build the growth engine before you scale it.
First we figure out why customers value the product and where new users get stuck. Then we work on the biggest bottlenecks and build a regular process for testing improvements.
Explore fractional leadershipGrowth Workshops
Align your team around the growth opportunity.
We start with a working view of how your growth engine operates, challenge it with data and customer insights, and agree on what the team should test next.
Explore workshopsKeynotes & Speaking
Bring a growth mindset to your audience.
Practical, experience-driven talks on building growth engines, aligning teams, and accelerating experimentation.
Explore speakingCourses & Resources
Learn the frameworks behind sustainable growth.
Explore practical growth and product-management courses, plus ideas from Hacking Growth.
Explore coursesThe Startups I Work Best With
You don't need fully established product-market fit. You do need evidence that a specific group of customers considers the product valuable enough to miss if it disappeared.
Stage
Typically seed to Series A, with a live product, early PMF validation, and a lean, founder-led team.
Business Model
Consumer, prosumer, or self-service B2B products with the potential for high-velocity, low-friction growth.
Growth Challenge
Some customers value the product, but activation, retention, and referrals aren't reinforcing each other yet.
Not quite sure where you stand on PMF? Strengthening that validation can be part of our work together.
Growth Expert & Industry Pioneer
I coined the term “growth hacking” in 2010, based on the approach I'd used to drive growth at LogMeIn and Dropbox. At LogMeIn, I helped scale the business to a successful IPO. At Dropbox, as its first marketer, I helped grow the user base by 1,000% in six months and helped design its referral program.
I co-authored Hacking Growth, a global bestseller with over 800,000 copies sold worldwide. The book has helped shape how teams at companies like TikTok, Microsoft, and Nubank approach growth. Today, I put these lessons into practice through fractional growth leadership, workshops, and keynotes.
More about me
See Hacking Growth in Action
Watch insights on building and scaling high-growth companies
Ready to Turn Early PMF into Sustainable Growth?
Let's discuss whether fractional growth leadership or a focused workshop is the right next step for your startup.