Helping Unlock Your Customer Growth![]() Since publishing Hacking Growth in 2017, companies around the world have used the book as a guide for implementing the high-velocity test/learn process that has propelled breakout growth success at companies such as Facebook, Airbnb, and Dropbox. Hacking Growth has been translated into 16 languages and remains a best seller in the USA and around the world (in China alone, over 100,000 copies were sold through 2019).
Despite all of this success, I continue to hear frustrations from CEOs, marketers, and product managers who struggle to achieve their desired results. While no other book has been as comprehensive in covering the how-tos of growth, organizational challenges and a skills gap remain as the primary blockers to success. Overcoming Organizational Challenges to Growth In early-stage startups it is easy to keep the team on the same page. But as companies scale, we generally see functional silos emerge. These silos cause significant breakdowns in a cross-functional alignment, which is a critical component of growth success. Over the last few years, I have been able to refine an ideal approach to realign the full company around growth and ignite a high velocity testing program. Learn more about my Breakout Growth Workshop Bridging the Skills Gap for Effective Growth Execution The other major challenge that I’ve seen in companies is a lack of the fundamental skills needed to execute a high-velocity testing program. While team members may understand the theory of growth execution, most lack cross-disciplined skills and experience in data, product and marketing needed to effectively execute a test/learn growth process. To overcome this challenge, I’ve partnered with a former data scientist from Facebook, Oleg Yakubenkov, to create the first simulator for effectively learning growth. The simulator can be accessed at GoPractice.io and has a strong emphasis on data. Your team will learn how to run the right queries in a live instance of Amplitude to identify key opportunities. They will then learn how to design and analyze experiments to unlock sustainable growth. This is an intensive 12-week program that includes weekly coaching sessions with Oleg and me. Learn more about the GoPractice growth simulator |
ABOUT SEAN ELLISSean Ellis is the host of The Breakout Growth Podcast, author of Hacking Growth (published in 16 languages), keynote speaker and runs workshops around the world to implement a cross-functional approach to growth he calls growth hacking (a term he coined in 2010).
Sean helped to bring five companies to market as VP Marketing/Growth that exceeded billion-dollar valuations including Dropbox, LogMeIn, Eventbrite, Uproar, and Lookout in addition to launching and selling two businesses as Founder/CEO. |